Mission | Vision | Values
Our Mission
The Center's mission is to inspire, entertain, educate, and serve all in Northern Michigan year-round by presenting exceptional experiences across the full spectrum of the performing arts and offering impactful educational opportunities.
Our Future
The Center is currently in the process of developing a new five-year strategic plan. This plan aims to create deeper connections with our community, increase access, and maintain our commitment to delivering exceptional performing arts experiences and impactful education programs.
Our Values
Accessible
Centrally located in the five-county region of the Northwest Lower Peninsula, the Center cultivates an approachable, welcoming, and inclusive environment in all aspects from affordability to those with physical, cognitive, and emotional impairments.
Community
The Center strives to serve as a cultural and social hub fostering collaborative relationships with the Northern Michigan artistic, non-profit, business, and geographic communities, and the artistic community-at-large.
Diversity
The Center embraces diversity and inclusivity in all its forms within its leadership, service to all in Northern Michigan, and opportunities to experience events across the vast spectrum of the performing arts and intellectual discussion.
Exceptional
The Center delivers exceptional service to its artists and patrons and operates at a high standard of quality and excellence.
Integrity
In all its interactions, the Center and its representatives conduct themselves with professionalism, transparency, honesty, accountability, and respect.
Sustainability
The Center is a responsible steward of its community resources – both ongoing donor investments in its mission and long-term maintenance of its state-of-the-art venue – and continually seeks to optimize earned income and build broad, sustainable support to maximize its impact on the region.
